Summary: This comprehensive guide explains schema markup, a vital SEO technique that adds structured data to your website to clarify the meaning of your content for search engines. This enables eye-catching “rich snippets,” such as star ratings and...

Summary: LLM SEO is a new strategy to optimize content for large language models like ChatGPT and Gemini. Unlike traditional SEO, which focuses on ranking in search results, LLM SEO aims for content to be cited directly in AI-generated answers. It emphasizes...

Summary: eCommerce SEO is more than just improving rankings; it’s about creating visibility, building trust, and driving sales growth. From AI-driven keyword research to omnichannel integration, the right strategies help online stores attract qualified traffic,...

Summary: International SEO is the key to expanding a brand’s digital presence across borders. From keyword research and localised content to technical optimisation and link-building, each strategy plays a vital role in connecting with global audiences. By...

Summary: In 2025, link building has evolved into a strategic, quality-driven process centred on relevance, authority, and sustainability. Modern techniques ranging from AI-driven prospecting and digital PR to thought leadership content, collaborative partnerships,...